BTL Group is a high profile blockchain financial tech company with offices in London and Vancouver. With a major partnership announcement with Visa, BTL looked to secure significant North American press. As a publicly traded company on the TSX Venture, BTL looked to secure exposure in the Vancouver, Toronto and Montreal markets to expand their foothold in the emerging fintech industry. Leveraging the significant brand value of Visa and the media interest for news concerning blockchain technology, we targeted on regional news and top tier media publications across North America.
In under 48 hours, we secured 30 business and tech media hits with a combined audience of 63M. The mixture of coverage included Bloomberg, Financial Post, Betakit, 24 Hours Vancouver and Business in Vancouver. BTL saw significant share price movement during the time period of the announcement and has since attracted international attention.